A One-on-One With Linx Dating Founder Amy Andersen — Exactly How She Turned Into “Silicon Valley’s Cupid”

The small type: Whether they’re producing the latest model of an already-cool item or discovering next large part of technology, singles in Silicon Valley can lead fast-paced resides — which means that internet dating usually gets apply the backburner. Since 2003, Linx Dating and its particular creator Amy Andersen currently handling the requirements of these active, relationship-minded pros with a curated, personalized, and intuition-based matchmaking system.


From Bing to Apple to Lyft to Github, Silicon Valley is acknowledged for its juggernaut tech organizations and innovative start-ups, so much so that there surely is even popular TV show called after it. Silicon Valley is also known for the enthusiastic, hardworking, imaginative, and devoted people who work on these firms — that lends really to a successful career yet not always an effective dating existence.

“A lot of these men and women are therefore concentrated and their jobs this 1 time they awake and consider ‘Oh my gosh, I need to find my match. How do you go about performing that?'” mentioned neighborhood matchmaker Amy Andersen. Linx Dating is actually the way they begin undertaking that.

Launched by Amy in 2003, Linx, for short, is actually a curated matchmaking service for the people busy, high-profile single specialists in Silicon Valley plus the encompassing Bay Area (and all around the globe) that haven’t had the oppertunity to get the relationship they demand. Nowadays, the company is called “Silicon Valley’s Matchmaker” and Amy the “Cupid.”

Amy recently told you about the “aha second” that began every thing, this lady client-to-client vetting process, the algorithm-less, intuition-based matchmaking, and the private connections she creates making use of men and women she assists.

Bridging the space Between solitary Men in Silicon Valley & Single ladies in San Francisco

The motivation for Linx was available in 2000 while Amy ended up being in private customer services at a tech company in San Francisco but located in Silicon Valley. Whether it is at work, through pals, or out, Amy usually met men and women who had been educated, successful, attractive, and well-rounded, however they happened to be unmarried and did not understand precisely why.

Knowing both areas really well, Amy pinpointed the problem: there were more readily available guys in Silicon Valley than San Fran and a lot more readily available ladies in San Fran than Silicon Valley. Using their family, friends, and professions staying in their particular respective urban centers, deciding to make the 50-minute automobile trip to fulfill special someone wasn’t at the forefront of their minds, Amy revealed.

“that has been my ‘aha minute’ in which I was thinking ‘imagine if we happened to be to connect this space and develop these possibilities for those fantastic women in san francisco bay area and these great guys in Silicon Valley?'” she stated.

Amy subsequently spent the following 36 months performing the maximum amount of investigation as she could, using her business-oriented head to get an improved concept of the business and need for this particular matchmaking company. In 2003, when she had all her ducks in a row, she give up the girl job at Merrill Lynch, launched the business, and do not appeared right back.

“Starting Linx has-been one of the best choices of my life,” she mentioned. “Facilitating these introductions and offering as a conduit between these two demographics seems to your workplace well over the last 12+ years that I’ve been carrying this out.”

From Application to Even the marriage, Amy can there be Every Step

Amy takes an extremely hands-on approach together with her consumers from beginning to stop, learning each individual independently, utilizing their particular specific wishes and requirements throughout matchmaking, and offering the woman professional advice all on the way.

A One-on-One, deep Vetting Process Ensures High-Caliber Clientele

At Linx, everything begins with the grade of the customers. While some other matchmaking organizations might take whoever can be applied, Linx has a substantial referral-based vetting program that produces their unique customers stand out from others. Every aspiring user needs to be suggested by an old or current member, a friend or contact of Amy’s, and/or similar.

Amy receives a large number of recommendations each and every day and screens each candidate herself. And whether or not they’re 22 or 72, Asian or Latino, attorneys or artists, Amy is looking for folks who are intelligent, healthy, relationship-minded, accomplished, ambitious, and leading interesting physical lives all in all.

“As long as someone is excited about their career, that’s what I’m looking for. Beyond that, i am finding individuals who are well-rounded. Should it be volunteering or cooking or whatever it’s, i recently want to see they own a colorful, interesting life,” she mentioned. “When someone states in my experience ‘All i actually do is actually work’, i am perhaps not attending should use all of them. Not simply carry out they not have balance within their physical lives, but in my experience that’s also indicative they do not have time for a relationship.”

Following initial evaluating, Amy creates a private meet-and-greet, which she said is a vital element of becoming litigant. That’s where Amy gets to understand individual, listen to their own individual story, and find out whatever’re looking for in somebody (and the things they’re maybe not selecting).

First and foremost, Amy is actually determining if her company could be the proper complement both parties. Whether some body isn’t 100per cent over their ex or are in a painful stage regarding existence, the woman instinct can determine if the timing is actually down.

“The meet-and-greet is a vital session for myself but way more for the prospect attain a beneficial study of just what Linx is focused on,” she stated. “People derive the solutions that they’re selecting from the meet-and-greet, that is certainly important because anybody which goes down that street being a client, I want to verify they feel prepared embrace this method.”

In the event that meet-and-greet goes really, they’re going to keep coming back for a follow-up meeting with Amy before you choose the membership that’s ideal for them and getting began in the matchmaking. Although it looks like an extended process, Amy mentioned its required because she desires every member to-be satisfied with Linx and the other way around.

Matchmaking That Combines the customer’s desires & Amy’s Intuition

Besides testing every candidate, Amy is also truly the only person at Linx who will the matchmaking, outsourcing the woman concierge services to professionals like expert closet stylists, makeup products music artists, and psychologists.

“that is a very tiny, boutique, market matchmaking organization versus most agencies that have big staffs and branches worldwide and so forth, very Linx is super tailored due to that,” she said.

Her unique matchmaking system integrates the granular metrics of just what individual wants in a date (their recommended level, get older, income, etc. in addition to their deal-breakers) and Amy’s all-natural skill and intuition for understanding when two different people belong together.

“today, with regards to when I put together a match, about 75percent if it’s generated by gut, that impulse that states ‘Oh my goodness, i believe i may get on to one thing right here,'” Amy said.

According to those aspects, Amy will then take control, scouring her database of eligible singles until she locates the most wonderful match for each and every customer.

Online Pre-Introductions Get Singles stoked up about Their particular Match

Once Amy provides her perfect pairing, she’ll e-mail both individuals a “baby bio” of each and every additional, providing them with a snapshot of the other peoples personality, hobbies, look, and obtaining them worked up about how great they’d end up being collectively.

“i would like my personal clients from the side of their seating, jaws towards the soil, like ‘OMG this individual appears incredible,'” she said.

They are going to then will ask Amy questions about their unique match and take the time they have to choose for themselves if they think it is right. During this time, Amy in addition makes certain the clients do not know each other, whether through work or personal sectors as well as previous online dating adventures, so we have all a clear slate.

“I have found there is cross-pollination using my consumers in which they’ve somehow have actually came across. I do want to abstain from a situation where they’ve currently fulfilled or they have glanced at each other’s online pages so there was actually an excuse they decided to leave that possibility,” she stated.

Enough time from Amy’s first email into the pair agreeing to meet up typically takes 72 several hours, as well as that point Amy will be sending all of them a one-page, custom bio with even more delicious details, such as their own first labels. Amy mentioned she excludes last brands before first big date so they can prevent Googling both, engaging in their own heads, and ruining the magic.

And with Amy becoming old-school, she requires the guy to contact the girl (no texting or emailing!) within 5 days to create an enjoyable time in which he addresses the girl.

Heading Beyond a Matchmaker being a Liaison, Confidant, buddy & Adviser

When Amy makes a match, she does not just send all of them down on the very first day with a “best of luck!” She offers pre-date training that puts her customers relaxed and teaches all of them ideas on how to reduce their unique busy schedules down (at the very least for example night) She stated this might be especially important in Silicon Valley, in which everybody is working 24/7 and always have a million views running all the way through their particular thoughts.

“I want you to just forget about everything close to you, every one of the distractions in daily life,” Amy said. “I wanted you to definitely thoughtfully get ready for the time since these matches actually count. Plenty is actually driving on it emotionally and financially, thus I want visitors to focus on those vital details and don’t forget how important those very first thoughts are.”

“Amy provides exceeded every hope and I would strongly recommend Linx. You will find as fulfilled an excellent guy which i’d not have came across or else. Our company is taking circumstances sluggish and watching exactly what the future holds.” — A Linx Member

Also because every member signs a two-year agreement (that can easily be frozen whenever you want as long as they meet that special someone), Amy becomes in the same manner spent since they are inside journey and it is in a position to develop a commitment beyond a specialist one. She also obtains wedding invites and photos of infants who’ve been produced from past users.

“that is mainly the reason why i actually do this — it’s very fulfilling,” she mentioned. “Far beyond my personal work to be a matchmaker, i am a liaison, confidant, friend, and agent.”

Final Thoughts

Thanks to Amy’s commitment, resourcefulness, and love for the woman consumers, Linx is actually handling an under-served singles marketplace within the online dating business, and she is only scratched the top about what she will give the Silicon Valley region together with world. We are seriously eager for exactly what will come next.

“I worked very difficult to construct the reputation in this field, but i’m like I have so much more unearthing doing to have even more diverse and fascinating consumers exactly who I can assist,” she stated.

For women who want to join Linx Dating, click on this link. For males interested in registering, go here. You are able to follow Linx and Amy on Twitter: @linxdating.

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